Swrve Launches New Mobile Messaging Functionally for App Marketing

Marketing & Promotion
Posted 9/28/2015 12:00:16 PM by RICHARD HARRIS, Executive Editor

Swrve Launches New Mobile Messaging Functionally for App Marketing
Swrve has launched a new Integrated Personalization Engine which provides the ability to build an individual relationship with app users through the delivery of mobile messaging campaigns and content to customers based on their unique behavior and attributes.

The Integrated Personalization Engine allows developers to customize contextual messages targeted to individual users across six custom fields - audience, timing, message, lifecycle, location and language - to create personal and engaging mobile messaging campaigns. 

The platform offers the following functionality:

- Personalization: App engagement campaigns can be targeted based on personal information, past behavior, stage in the user lifecycle, past or present physical location, and language. There is also the ability for A/B testing for the best response rate and refer to specific items that users have previously viewed or may be interested in.

- Conversations: Offers the ability to send videos, surveys, and other rich messaging experiences to app users. As users engage, customized messages are triggered in real-time by the user’s response.

- Localization: Facilitates setting up and sending campaigns in multiple languages simultaneously. For publishers that serve customers with different language preferences, this is a time-saver and marketing advantage as it offers notifications in the customer’s language of choice with a single button.

Read More https://www.swrve.com/...


About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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