Amazon Paying Android Developers on Per Minute User Basis

Posted 8/28/2015 12:07:48 PM by RICHARD HARRIS, Executive Editor

Amazon Paying Android Developers on Per Minute User Basis
Amazon has launched the Amazon Underground which offers a new monetization model for developers, paying them on a per-minute-played basis in exchange for the developer waiving normal download or in-app fees. 

The pitch is the opportunity for a publisher to have guaranteed revenue for every Android user. Any developer can submit their app to be included in the program. Amazon pays developers for every minute a customer uses an Amazon Underground free app ($0.002/minute at launch).

The Amazon Underground is offered through a new Amazon shopping app for Android that has the functionality of the regular Amazon mobile shopping app with free play for all titles labeled “actually free.” Titles available at launch include Office Suite Professional 8, Fruit Ninja, Frozen Free Fall, Star Wars Rebels - Recon Missions, Angry Birds Slingshot Stella, and others. 

The “actually free” designation is important as the Amazon Underground will include the full Amazon Appstore selections which offers paid opportunities to buy physical products, stream video, etc. The Amazon Underground is first being rolled out in the United States, United Kingdom, Germany, and France.

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About the author: RICHARD HARRIS, Executive Editor

As the Publisher and Editor for App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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