How to Use Traditional Marketing Channels to Propel Your App Marketing

Traditional marketing channels have been getting a bad rap in the last few years as mobile marketing opportunities have continued to explode. However, as most app publishers will tell you, it continues to be more difficult and more expensive to market your app with mobile marketing strategies. 

To grow your app you need to leave no stone unturned. And many app publishers are finding success using “Old School” tried and true marketing channels. How to do so is the subject of the article, “How Do I Integrate My App with My Traditional Marketing Channels?” which discusses how to approach outbound marketing opportunities.

The article is the sixth in an article series titled “How Do I Integrate My App into My Marketing Ecosystem?” by Annum Munir, a marketing specialist at Localytics. In the series she covers specific strategies to help you market through traditional marketing channels. Listed below are the other current articles that have been published in the series with summaries. You can read each of the articles here.

This first installment of the article series introduces the concept of how to build a bridge between your app and other marketing channels by changing the way you think about your app. 

Some companies use apps as part of their marketing outreach and for many companies, such as indie app and game developers, it is a primary source of engagement and revenue with customers. No matter what your mobile app strategy, leveraging traditional and non traditional marketing channels can have a significant impact on your mobile installs and engagement.

More people are browsing the web on mobile devices than any other device. Yes, that same device on which you want them to install your app. If that doesn’t sound like an opportunity, I don’t know what is. 

Even better, websites are typically used to provide information, while apps are much more functional for user interaction and engagement. Maximize the ability of your website to provide relevant information and you have a great opportunity to transfer those visitors into users of your app. 

Almost 50% of emails are opened on a mobile device. Yes, that same device on which you want these people to install your app. Not to sound like a broken record, but if that doesn’t sound like an opportunity, I don’t know what is. 

This article discusses how to rise above the reams of emails that your users deal with on a daily basis so you can use this channel to drive app downloads. Plus, the article offers advice on how you can use in-app behavior to create more personalized emails that resonate with each individual recipient. 

In this article you’ll learn how your app can help turn your passive social audience into powerful brand evangelists. Collecting a large fan base is great - getting them to actively help grow your app business should be your real goal.

Tips on how to do this provided in the article include:

- How to find fresh ways to engage your audience

- The correct way to add social media sharing capabilities into your app

- How to allow people to sign up for your app using their social accounts

- Ways to feed social activity into your app

A strong PR & events strategy can take your app from unnoticed in the app stores to a high flying juggernaut. 

How to do so? Use pre launch strategies such as a limited early release. Hold an online official event with giveaways to generate interest. Sponsor special events that attract users with a high likelihood of becoming your customers.