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2/19/2017 8:29:54 AM
$10B enterprise CDN and application delivery market upended
Application Services Platform,Instart Logic
App Developer Magazine
$10B enterprise CDN and application delivery market upended


$10B enterprise CDN and application delivery market upended

Sunday, February 19, 2017

Christian Hargrave Christian Hargrave

Optimize digital revenue with the new Application Services Platform. A set of speed, mobility and security technologies.

Instart Logic, a technology company, has announced its “Application Services Platform,” a set of speed, mobility and security technologies designed to optimize digital revenue. It also announced a new business model designed to disrupt the $10 billion content and application delivery markets, including Akamai.
Beginning immediately Instart Logic will deliver enterprise application and content delivery at commodity cost, and will price based only on value-added services to improve speed, security and advertising revenues. Additionally, leveraging AppSpeed, their endpoint-aware application delivery solution, the company will guarantee in writing to make a customer’s web, mobile web and mobile applications 20 percent faster than a company’s existing delivery method, including Akamai, as benchmarked by a third-party vendor.
Their company has also announced accelerated business momentum in FY17, which ended January 31st, 2017.

“Today’s announcement is revolutionary in the application delivery industry and confirms that pure transport and delivery has become commoditized. We strongly believe customers should not be forced to pay for this commodity. Their unique architecture provides a robust platform upon which many value-added services can be built and delivered, without requiring customers to make any changes to their applications, or to download any software to end user devices. We call this the ‘power of the platform’ - deploy once and leverage for a variety of use cases to generate a variety of new revenue,” said Manav Mital, CEO and founder of Instart Logic.

Instart Logic’s 20 percent performance improvement guarantee is based on a set of breakthrough cloud-based content and application delivery technologies including an “interpretable machine learning system” such as SmartVision, which is now deployed at industrial scale, processing 125 billion images and three billion HTML and JavaScript files per month. Their algorithms analyze images and code in real time and apply appropriate optimizations, ensuring a fast and high-quality end user experience. This improves the performance of its enterprise customers’ websites and web applications in an automated fashion, and eliminates the need for complex, manual and brittle front end optimization (FEO) tools.
Mital continued, “Let’s take an analogy from another industry, compute and storage. Services such as Amazon Web Services and Microsoft Azure have reduced the cost of compute and storage close to zero, effectively making them a commodity. The value these offerings deliver is an elastic consumption model and additional value-added services are delivered and charged for. We are accelerating the arrival of that exact same business model in the content and application delivery market.”

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