5 Ways to Improve Your Mobile App

Posted 1/22/2014 10:45:48 PM by RICHARD HARRIS, Executive Editor

5 Ways to Improve Your Mobile App
Apptimize has launched a new A/B testing platform that allows app developers to produce multiple versions of an app, release them to the public simultaneously, and get statically proven results without waiting for additional app store approvals. Not only does this cut months off the development cycle, it also brings analytical rigor to app optimization.

Looking for some ways you can improve your iOS or Android app, Apptimize offers these tips.

Apptimize provides developers the opportunity to roll out each change to a subset of users. Developers can roll back features without having to roll back all other bug fixes, and changes can be rolled out to everyone whenever they are ready. Feature flagging allows the ability to innovate quickly because of the available control over which changes are live. Slow rollouts provide an opportunity for the understanding of user behavior and optimizing each feature before releasing it to everyone.

The platform’s results page provides direct feedback allowing user behavior to be viewed in real time. Reports are updated as cached data is uploaded. It is easy to see the results of each variation and drill down to see visitor/conversion statistics.

The platform’s Visual Apptimizer also enables non-developers to implement many of the tests themselves. A developer can execute a few lines of code in the app to set things up, and other individuals such as product managers, producers, and designers can test different versions of the app without additional coding. The results are measured by Apptimize’s analytics algorithms, and the insight is generated on an easy to use dashboard.

Developers can create an account now and get started. For more information visit the link below.

Read More http://apptimize.com/...


About the author: RICHARD HARRIS, Executive Editor

As the co-founder of App Developer Magazine, Richard has several industry recognitions and endorsements from tech companies such as Microsoft, Apple and Google for accomplishments in the mobile market. He was part of the early Google AFMA program, and also involved in the foundation of Google TV. He has been developing for mobile since 2003 and serves as CEO of Moonbeam Development, a mobile app company with 200 published titles in various markets throughout the world. Richard is also the founder of LunarAds, a mobile cross-promotion and self-serv mediation network for developers. He has been a featured presenter at trade-shows and conferences, and stays active with new projects relating to mobile development.

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