when social listening becomes social surveillance

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When Social Listening Becomes Social Surveillance

Wednesday, May 20, 2026 by Sameer Ahmed Khan

I want to tell you about two tools that do the exact same thing. The first tool scans Facebook, X, and YouTube. It reads public posts. It analyzes them for sentiment, emotional tone, and trending patterns. It tells you what people feel, what they care about, and what they are saying about you. Marketers call this social listening. It is how brands understand their...

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