when social listening becomes social surveillance
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Spotify and UMG strike landmark AI music licensing deal
Thursday, May 28, 2026 by Brittany Hainzinger
For years, fan made covers and remixes have lived in a legal gray zone. Creators moved fast. Rights lagged. Platforms patched around the edges. This deal recognizes the obvious and does something useful about it. Spotify will offer a generative AI powered creation tool as a paid add on for Premium users. It is not a free for all. It is a licensed lane where artists and ...
When Social Listening Becomes Social Surveillance
Wednesday, May 20, 2026 by Sameer Ahmed Khan
I want to tell you about two tools that do the exact same thing.
The first tool scans Facebook, X, and YouTube. It reads public posts. It analyzes them for sentiment, emotional tone, and trending patterns. It tells you what people feel, what they care about, and what they are saying about you.
Marketers call this social listening. It is how brands understand their...
