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A guide to ad retargeting responsibly

Tuesday, August 7, 2018 by Richard Harris

Browse any website with ads, then load up your favorite mobile game and you might see advertisements from the searches you did on the website you were just on, now inside your game! How is this possible? It's called ad retargeting, or behavioral retargeting, and it's gone wild everywhere digital. How does ad retargeting work? There are actually a few ...

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