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Learning from the Facebook Debacle: How NOT to A|B Test on Consumers

Wednesday, September 17, 2014 by Paras Chopra

Public outrage about revelations that Facebook manipulated items in users’ news feeds without their consent once again points to the thin line companies tread when they violate users’ privacy in the name of marketing. Nobody likes to be spied on. As willing as many people are shown to share their personal data with Facebook, Twitter and other social media platforms...

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