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Do Advertisers Hold the App Monetization Keys and Could the Spigot Dry Up Due to False Positive Ads

Wednesday, December 18, 2013 by Stuart Parkerson

Ok, I made up the term “false positive ads” that appears in the title of this article, you’ll understand what I mean in a moment. While the big ad money in mobile might be a recent smart device phenomenon, the source of much of that money is coming from long standing, traditional sources: large advertisers selling cars, razor blades, and dish soap, staples of our li...