user acquisition: the hidden driver behind the unbundling trend

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User Acquisition: The Hidden Driver Behind the Unbundling Trend

Tuesday, June 2, 2015 by Adam Foroughi

There’s no doubt that unbundling or launching specialized apps has been a sound strategic move for incumbent apps (think Twitter’s Vine and Periscope and Instagram’s Hyperlapse and Layout, not to mention Facebook’s Messenger), as has specializing from the get-go - the extreme examples being Yo, or IFTTT’s Do. This is for good reason. Streamlined, single-function ap...

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