user acquisition cost are escalating and mobile developers are getting squeezed out: what to do to fight back

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Developer news items we found relating to user acquisition cost are escalating and mobile developers are getting squeezed out: what to do to fight back

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User Acquisition Cost are Escalating and Mobile Developers are Getting Squeezed Out: What to do to Fight Back

Thursday, August 14, 2014 by Stuart Parkerson

As a mobile app developer it’s a good news/bad news situation. The good news is that advertising dollars are going to be flowing into mobile in ever increasing numbers and if you’re showing ads in your apps, you are probably going to see increased revenue.The bad news is, if you want to increase your user base then you are going to have to pay higher prices. You ne...

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