understanding the purpose and mobile marketing capabilities of gps, wi fi and beacons

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Understanding the Purpose and Mobile Marketing Capabilities of GPS, Wi Fi and Beacons

Today’s Smartphone-enabled location data combined with location-based marketing initiatives offer a way of reaching and interacting with consumers unlike any time in history. Location based marketing opportunities and challenges are forcing companies to rethink how they communicate with customers (and how these customers communicate with them). For example, I was r...