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App discovery increases coming in 2021
Thursday, January 7, 2021 by Freeman Lightner
COVID-19 has rewritten the rules of user acquisition campaigns for app developers, favoring specific categories of apps, and driving massive boosts in mobile usage and install volume. App marketers have had to pivot in a heartbeat, optimizing their marketing mix, and responding to volatility with very little to guide them. This volatility will not go away in 2021 and ap...
Introducing Density Open Area
Tuesday, October 27, 2020 by Freeman Lightner
In 2017, we had a customer tell us she spent $700,000 every year for each building in a 4 million square foot office portfolio. $700,000 bought her human consultants who would visit her offices and do 7-day observational studies of how busy different spaces were (once per quarter).
As it turns out, she was not alone. Over the years, hundreds of customers have asked i...
Apple watch app from Trainerize brings the coach to your wrist
Friday, September 11, 2020 by Freeman Lightner
Since its inception, Trainerize has been on a mission to make fitness accessible—and with their newly-released Apple Watch App, they’ve progressed to a whole new phase of accessibility. Fitness businesses and personal trainers can now deliver coaching straight to their clients’ wrists, transforming the way wearables are utilized in personal health and ...
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