the long and winding (mobile media buying) road

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The Long and Winding (Mobile Media Buying) Road

App developers and mobile media buyers have long struggled with the maze that is mobile advertising – and for good reason. Vast amounts of ad space are sprawled out across hundreds of thousands of mobile apps, websites and games. There are several ways to buy media (RTB, ad networks, Google, etc.), numerous types of ads (video ads, rich media, native ads, display a...