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How much is Snapchat really worth

Monday, February 27, 2017 by Christian Hargrave

Every year Brand Finance values the brands of thousands of the world’s biggest companies. Snapchat’s brand has been found to be worth only US$1.7 billion. This is 8-9% of the suggested US$19.5-22 billion company value range, an unusually low percentage which suggests that the target may be over-ambitious. Brand Finance’s CEO David Haigh comments, “'Brand Finance has val...

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