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App design thinking principles

Friday, January 12, 2018 by Ed Hadley

Design thinking is fast becoming a key pillar in enterprise digital transformations. And for good reason: the approach promotes a deep understanding of end users; a creative, test-and-learn approach to new ideas; and constant iteration toward optimal outcomes. To many, design thinking is inextricably linked with innovation. After all, IDEO CEO Tim Brown defines design t...

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