retargetting

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Developer news items we found relating to retargetting

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AppsFlyer released its first retargeting report

Friday, June 12, 2020 by Brittany Hainzinger

AppsFlyer released its first retargeting report; The State of App Retargeting 2020 Edition. As app stores become increasingly crowded, and app marketers find it more difficult to gain the attention of users and drive conversions, retargeting has proven to be a reliable engagement tactic, growing even faster than user acquisition. Globally, 30% of apps now run retargetin...

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