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New Premium Video Ads are Facebook’s Latest Move to Dominate Ad Dollars

Friday, March 14, 2014 by Stuart Parkerson

How fast can marketers shift their ad dollars to mobile? As fast as they find new ways to do so. And now, Facebook has launched Premium Video Ads as a way for advertisers to drive branding objectives on Facebook. Of course, a few select (i.e. top spending) advertisers are participating in the new program.And since the latest report from Facebook states that revenue from...

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