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What the Research Says About User Preferences and Perceptions for In App Advertising

Friday, March 27, 2015 by Stuart Parkerson

There are infographics and there are knockout infographics. While the use of infographics has grown in the last couple of years as a way to visually provide a large amount of information in a small area, when viewed on a smartphone most infographics produce text so small that it’s just impossible to get anything constructive out of it.Not so with a new interactive infog...

Amazon Appstore Survey Provides Revealing Insights into the Behaviors that Men and Women Exhibit While Playing Mobile Games

Wednesday, April 30, 2014 by Stuart Parkerson

A recent Amazon Appstore survey was conducted by Harris Poll in late February among over 2,000 U.S. adults, among whom 880 play mobile games on their smartphone or tablet. The survey was conducted to assess the behaviors that men and women exhibit while playing mobile games, and to determine how certain trends in the industry are being shaped by both...