playwire and overwolf look to tap into the esports industry

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Playwire and Overwolf look to tap into the eSports industry

Wednesday, April 5, 2017 by Austin Harris

Playwire Media has formed a partnership with Overwolf, a software platform for competitive PC gamers, designed to seamlessly integrate apps to any game. As part of the new agreement, Playwire Media will exclusively handle their new partners entire advertising inventory within their software application, which includes takeovers, display ads and pre-roll video ads. Overw...

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