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New-app-for-marathon-runners

New app for marathon runners


Friday, November 1, 2019 by

New York Road Runners in collaboration with its title sponsor, Tata Consultancy Services (TCS), launched the official race app for this year’s TCS New York City Marathon. With its extensive enhancements, the award-winning app creates a best-in-class experience for runners and spectators at the world’s most technologically advanced marathon, occurring on Nove...


Global-study-on-disconnected-consumer-experiences

Global study on disconnected consumer experiences


Wednesday, October 16, 2019 by

MuleSoft has released a new global study that reveals four out of five consumers continue to receive disconnected experiences from organizations. As a result of this continued frustration, consumers are more willing than ever to seek out new service providers that can deliver connected, personalized experiences. Based on the findings from the Customer Experience and the...


Contentstack-lands-$31.5M-in-Series-A-funding

Contentstack lands $31.5M in Series A funding


Wednesday, October 9, 2019 by

Contentstack, the enterprise Digital Experience Platform, has announced $31.5 million in Series A funding led by Insight Partners with participation from existing backers Illuminate Ventures and GingerBread Capital. Teddie Wardi, Managing Director at Insight, will join Contentstack's Board of Managers. The capital will be used to scale ...


Conversational-AI-for-Fintechs-is-out-now-from-Finn-AI-and-MX

Conversational AI for Fintechs is out now from Finn AI and MX


Tuesday, September 24, 2019 by

Finn AI, the AI-powered conversational banking technology provider, has announced a new partnership with MX, the data platform for banks, credit unions, and Fintechs. Together, Finn AI and MX will combine the power of clean and enhanced financial data with conversational AI to deliver personalized, digital-first experiences for millions of consumers around the worl...


AI-innovation-by-Uncle-Ben

AI innovation by Uncle Ben's to use Google Lens


Monday, September 16, 2019 by

Mars Food’s UNCLE BEN’S brand is partnering with Innit, a Connected Food platform, to launch an AI-driven innovation that will forever change the way consumers engage with food. UNCLE BEN’S is the first food brand to leverage Google Lens, Google’s visual search technology, to connect helpful digital information to physical products and unloc...


Women-Who-Tech-announce-10-finalists

Women Who Tech announce 10 finalists


Thursday, September 5, 2019 by

Women Who Tech announced the 10 finalists for the European-leg of its flagship Women Startup Challenge. The HealthTech startups will pitch their ventures to top investors and compete for an equity-free $50,000 cash grant on 7th October at Paris City Hall, Hôtel de Ville. "By 2040, $25 trillion will be spent annually on healthcare, yet only 9.7% of investor...


Apps-that-communicate-best-with-users

Apps that communicate best with users


Wednesday, September 4, 2019 by

Leanplum has announced the results of a new study on consumer sentiment toward brand communication. Study results show that brands primarily fail because they send too many and irrelevant notifications, yet brands like Facebook, Wells Fargo and Bank of America are the best at communicating with their users. Notification bombardment leads to app deletion. Mo...


Conversational-AI-is-transforming-customer-experiences

Conversational AI is transforming customer experiences


Tuesday, August 27, 2019 by

New disruptive technologies such as Conversational Artificial Intelligence (AI) are transforming how businesses deliver enhanced, personalized consumer experiences. To enable developers to build more engaging web and mobile applications, Kony, Inc., the cloud-based digital application and low-code platform solutions company, today announced the launch of its C...


Get-hired-through-Job.com-and-receive-a-reward-bonus-from-NeoCurrency

Get hired through Job.com and receive a reward bonus from NeoCurrency


Thursday, June 27, 2019 by

AI-powered recruitment platform, Job.com, announced a new partnership with digital rewards provider NeoCurrency and Visa. In this initiative, new hires, who apply for and receive a new position through Job.com, will be sent a Job.com Visa Prepaid Reward Card*. These cards, generated and delivered by NeoCurrency, will empower each new hire with a 5% reward after 90 da...


Making-edge-computing-easier-to-deploy-and-access-for-developers

Making edge computing easier to deploy and access for developers


Tuesday, June 11, 2019 by

MobiledgeX announced its “Edge Experience” developer discovery program to simplify how developers and device makers integrate edge performance and test in real edge networks globally. The program kicked off recently with MobiledgeX providing code for the first edge computing hackathon, hosted by Telecom Infra Project (TIP) at Facebook’s campus in Menlo...


New-hyper-casual-game-development-studio-emerges-from-Gismart

New hyper casual game development studio emerges from Gismart


Wednesday, June 5, 2019 by

Gismart has announced the launch of a new internal studio, which will focus on producing both hypercasual and casual games. The new Gismart studio boasts an ambitious growth strategy, with a roadmap that will see ten quality casual and hypercasual games launched within its first year of operation, as the company looks to recruit over 40 talented games indus...


Mobile-user-behavior-is-changing-quickly-says-new-Appnostic-report-

Mobile user behavior is changing quickly says new Appnostic report


Monday, June 3, 2019 by

Mobile Posse in conjunction with Phoenix Marketing International released a study entitled, “The Appnostic Journey: How Changing Behavior is Creating New Opportunities,” that examines the intent and motivations of mobile device users - from the moment they begin the user journey. Consumers unlock their smartphones an average of 70 times a day - and each t...


Google-recommends-Webpals-Mobile-to-advertisers

Google recommends Webpals Mobile to advertisers


Tuesday, May 28, 2019 by

Webpals Mobile was named to Google’s App Preferred Creative Partners program, bringing together app advertisers with a select group of trusted partners and their creative marketing teams to develop successful app ad creatives. Creative assets are becoming increasingly critical for control and targeting in the age of automation, but many app marketers lack the e...


Delivering-personalized-experiences-without-being-creepy-like-Amazon

Delivering personalized experiences without being creepy like Amazon


Thursday, May 23, 2019 by

Amazon has seeped its way into every inch of our lives, and it’s increasingly difficult to ignore Bezos’s touch as Amazon presence rapidly monopolizes books (Kindle, Audible and Goodreads), groceries (Whole Foods), clothes (Zappos), movies (IMDB), news (Washington Post), gadgets (Ring and Alexa), space travel (Blue Origin), medicine (PillPack) and more. B...


AI-enabled-mobile-capture-SDK-from-ABBYY-lands

AI enabled mobile capture SDK from ABBYY lands


Monday, May 6, 2019 by

ABBYY has introduced ABBYY Mobile Capture, a software development kit (SDK) to enable end-to-end point-and-capture mobile experience where the user data is instantly captured via the camera to be used within an app or extracted and sent to back-end processes for self-service scenarios. The AI-enabled SDK frees the mobile user from manual data entry, which improves custo...


New-lowcode-platform-for-the-enterprise-emerges-from-Turbo-Systems

New lowcode platform for the enterprise emerges from Turbo Systems


Friday, March 1, 2019 by

Turbo Systems just launched its universal, no-code engagement platform for the enterprise. Led by Hari Subramanian, Co-Founder and former CTO of ServiceMax, Turbo provides an easy way for businesses to instantly create rich applications to extend the capabilities of all existing systems of record, including ERP, CRM, and HRIS systems. “The systems of record mak...


Personalize-your-marketing-for-better-results-says-Adobe

Personalize your marketing for better results says Adobe


Monday, February 25, 2019 by

According to Adobe’s 2019 Consumer Content Survey, 83 percent of consumers say they’ve received content from brands that aren’t personalized, with more than one-third of consumers saying this happens constantly or frequently. For brands, this is a huge opportunity missed. Especially considering approximately half of those consumers say they’re mo...


Using-Conversational-Analytics-to-forecast-mobile-subscriber-growth

Using Conversational Analytics to forecast mobile subscriber growth


Thursday, February 21, 2019 by

Vibes announced Conversational Analytics, a new Natural Language Processing (NLP) solution to extract deep consumer insights from the unstructured messaging content in the high volume of data and messages. The solution is a new capability within Vibes Advanced Analytics which together will help marketers see which mobile experiences provide meaningful connecti...


Peoplebased-attribution-gets-an-holistic-view-from-AppsFlyer

Peoplebased attribution gets an holistic view from AppsFlyer


Tuesday, February 19, 2019 by

AppsFlyer says it has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. They are using their giant insights data collection from 8.4 billion of the world’s connected devices to advance in people-based attribution. It will...


UK-parliamentary-report-says-Facebook-should-be-regulated

UK parliamentary report says Facebook should be regulated


Monday, February 18, 2019 by

Facebook and its executives have been labeled "digital gangsters" in a UK parliamentary report that calls for the company to be regulated, after an 18-month long investigation. The 180-page document says that Facebook willfully broke data privacy and competition laws. A summary of the UK parliamentary report finds Compulsory Code of Ethics for te...


How-a-brain-training-app-helps-Tom-Brady-play-faster

How a brain training app helps Tom Brady play faster


Wednesday, January 30, 2019 by

Despite recurring suggestions that he has peaked and that the Brady era will soon see its final sunset, New England Patriots’ Quarterback Tom Brady keeps pulling out the critical wins. How does he do it year after year, while seeming to defy the effects of aging? Like most sports, football is a game of decision-based movements - with continuous demands for the ...


Game-developer-tips-and-insight-for-2019

Game developer tips and insight for 2019


Thursday, January 24, 2019 by

2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...


National-Geographic-just-updated-their-app

National Geographic just updated their app


Monday, January 14, 2019 by

National Geographic just launched a new mobile app that is available in the Apple App Store and Google Play Store to customers in the U.S. and Canada. Compatible with both Android and iOS smartphones and tablets, the app provides users with a personalized digital experience that includes access to the National Geographic magazine archives, an immense photo library, digi...


Nocall-registry-won

Nocall registry won't stop robocalls from finding you


Wednesday, January 9, 2019 by

Progress in the fight to block robocalls has been slow or non-existent, a new survey finds.  Approximately half of consumers who signed up for the National Do Not Call Registry (49%) say they receive the same number of robocalls, and 19% say they receive more robocalls since signing up. The findings come from a recent survey by Clutch, the leading B2B research, ...


Common-mobile-app-testing-mistakes-to-avoid

Common mobile app testing mistakes to avoid


Friday, December 7, 2018 by

Consumers downloaded more than 175 billion mobile apps in 2017. The cost of developing a mobile app can exceed $1 million, with the median cost falling in the range of $100,000 to $500,000. Multiply those numbers together and it’s apparent that a startling amount of resources are spent yearly on mobile app development. The bad news? Most of those resources are ...


Get-your-hyperlocal-news-fix-with-the-Patch

Get your hyperlocal news fix with the Patch


Wednesday, November 21, 2018 by

Patch has launched a new app for iOS and Android. The Patch app allows users to subscribe to a personalized newsfeed from multiple cities and towns across the U.S. Following a soft launch earlier this year, the app already has over 233,000 downloads and averages a 4.5-star rating on both the Apple and Android app stores.   “Everyone has a different idea of ...


Consumers-and-brands-have-trust-issues-says-report-from-Voxpro

Consumers and brands have trust issues says report from Voxpro


Monday, November 19, 2018 by

Voxpro announced the results of its survey, “Voxpro CX Index: At the Corner of Technology and Human Experience.” The survey, which polled 1,000 U.S. consumers, reveals insights about customer experiences and attitudes toward using automation and chat features for customer service.   Despite the promise of automation and Artificial Intelligence (AI) te...


Unity-Ads-SDK-3.0-come-to-game-developers

Unity Ads SDK 3.0 come to game developers


Wednesday, October 24, 2018 by

Unity has just launched the latest version of their Ads SDK, and it’s a doozy. The new Unity Ads SDK 3.0 introduces personalized placements, as well as two new ad formats: Augmented reality and Banner ads. Personalized placements are particularly noteworthy. Now in open beta, personalized placements tie ads and in-app purchases into the same auction, serving th...


Sell-any-digital-service-using-AppDirect

Sell any digital service using AppDirect's new platform


Thursday, October 18, 2018 by

AppDirect has announced major platform additions that aim to empower businesses to sell, monetize, and manage digital services - alongside physical goods - across any channel they say.  It is a significant challenge for businesses to manage and customize how they sell, as older systems struggle to scale with the growing number of new product types and the multit...


iOS-12-development-tips-from-a-highly-rated-instructor

iOS 12 development tips from a highly rated instructor


Thursday, October 11, 2018 by

While this year’s iOS update was not accompanied by visual overhauls, the latest version of the most advanced mobile operating system is designed to make everyday tasks on iPhone and iPad faster and more responsive. If you are a developer, you’re in luck. Some of the latest features deliver faster ways to get things done by providing the ability for any a...


Retarget-mobile-users-by-remembering-the-day-0-dilemma

Retarget mobile users by remembering the day 0 dilemma


Wednesday, August 22, 2018 by

Imagine you owned a restaurant and hired an agency to help you increase sales. The agency tells you they can drive revenue by as much as 20 percent by changing your menu and training your waiters to upsell wine during the lunch rush. They test the strategy by splitting your tables into two groups. Group A receives the special menu and wine pitch. For Group B, it is busi...


Looney-Tunes-is-back-in-a-fun-mobile-format

Looney Tunes is back in a fun mobile format


Monday, August 20, 2018 by

Looney Tunes: World of Mayhem development has been announced by Scopely. The new mobile multiplayer role-playing game, with Warner Bros. Interactive Entertainment, that brings an entire world of Looney Tunes characters together to do battle on your mobile screen with anvils, boulders and other ACME devices of destruction. Packed with player vs. player insanity, the mayh...


Open-Design-Challenge-launches-to-develop-fitness-app-for-US-Airforce

Open Design Challenge launches to develop fitness app for US Airforce


Friday, August 3, 2018 by

AF CyberWorx is launching its first-ever open design challenge. The online competition is designed to allow people to join from across the nation, bringing together a greater mix of participants from industry, government, and academia. Participants are asked to design and develop a fitness application that could provide health monitoring, personalized fitness coaching, ...


AIpowered-fitness-app-helps-users-perfect-their-squats

AIpowered fitness app helps users perfect their squats


Tuesday, June 26, 2018 by

A new fitness app has launched which uses AI-powered motion tracking technology, without the need for additional hardware, to transform your iPhone into a virtual personal trainer who offers real-time feedback and helps you achieve the perfect squat. Free to download, the Perfect Squat Challenge app has been developed by digital therapy company Kaia Health in conjunctio...


AIpowered-nutrition-platform-Whisk-wins-Ascensia-Diabetes-Challenge

AIpowered nutrition platform Whisk wins Ascensia Diabetes Challenge


Monday, June 25, 2018 by

Recently at the American Diabetes Association's 78th Scientific Sessions in Orlando, Florida, Ascensia Diabetes Care has revealed that UK based Whisk have been selected as the winner of the Ascensia Diabetes Challenge, a global innovation competition that set out to find digital solutions to support type 2 diabetes management. Whisk was selected after judges comb...