Postal.io redefines offline B2B marketing
Tuesday, May 5, 2020 by Brittany Hainzinger
Offline sales and marketing engagement is being redefined by Postal.io, particularly in today’s era of social distancing and remote work brought about by the global coronavirus pandemic. Ushering in a new era of capability and control, Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing pr...
Immediate availability of SkySQL from MariaDB
Thursday, April 2, 2020 by Brittany Hainzinger
MariaDB Corporation announced the immediate availability of MariaDB SkySQL, a database-as-a-service (DBaaS), to unlock the full power of MariaDB Platform for transactions, analytics or both, and optimized with a cloud-native architecture. SkySQL delivers the “MariaDB in the cloud” experience customers have been waiting for - fully-featured, fully c...
Self-learning technology for conversational AI from Boost ai
Thursday, March 26, 2020 by Brittany Hainzinger
Boost.ai has released a self-learning technology for conversational AI. Developed and offered exclusively by boost.ai, self-learning AI overcomes the ‘cold start’ challenges of building and managing virtual agents with an automated system that intelligently analyzes and recommends both new conversational dialogs, as well as suggestions to improve existi...
Temenos expands Quantum MXDP
Thursday, March 5, 2020 by Brittany Hainzinger
Temenos expanded its Temenos Quantum multi-experience development platform (MXDP), giving businesses greater control of their digital transformation and allowing them to offer smarter, AI-powered digital experiences. Temenos Quantum’s integration with Explainable AI (XAI) powers intelligent, hyper-personalized digital experiences, resulting in higher levels o...
Latin America loves business and finance apps Adjust study finds
Tuesday, February 25, 2020 by Brittany Hainzinger
Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app.
This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...
Arria NLG Studio for BI now integrates directly with TIBCO Spotfire
Tuesday, January 28, 2020 by Brittany Hainzinger
Arria NLG announced that its flagship offering of Arria NLG Studio for BI now integrates directly with TIBCO Spotfire.
Arria transforms business intelligence (BI) dashboards, providing executives with faster, more complete insights and the knowledge to take decisive actions. Arria NLG Studio, an extension that connects directly to TIBCO Spotfire, allows users to quic...
Best mobile testing practices for 2020 from Testlio emerges
Monday, January 27, 2020 by Richard Harris
Today, users access mobile apps through devices that offer thousands of combinations of screen sizes and operating systems, leaving app QA managers with a challenging decision of how many and which devices to prioritize.
Recently, managed app testing company, Testlio released new mobile device testing data from a recent query of its client base, providing a unique lo...
AI comes to connected homes thanks to Veego
Friday, January 24, 2020 by Christian Hargrave
Veego Software announced the Veego Self-Care solution based on artificial intelligence (AI) and other advanced technologies, enabling real-time self-support in the connected home. The solution shifts costly and cumbersome subscriber-support actions from traditional customer care to the vigilant Veego AI, saving service providers vast technical support resources and expe...
Ad revenue reporting extension from Adjust
Tuesday, January 21, 2020 by Brittany Hainzinger
Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV).
Ad Revenue, generated from ...
Testing solution to make AI more human launches from Applause
Monday, January 13, 2020 by Brittany Hainzinger
Artificial intelligence (AI) is quickly reaching the mainstream. Once the stuff of science fiction, AI is now used to automate many mundane tasks to make our lives easier. And from a business perspective, AI helps brands personalize digital experiences, save money, and improve customer satisfaction and loyalty.
While the excitement around AI is substantial, one area ...
Improving software quality through Anaxi
Monday, December 2, 2019 by Christian Hargrave
Anaxi announced the mobile availability of Sentry application monitoring and error reporting, giving product development teams the ability to manage their software projects through the entire lifecycle from inception to production – improving software quality with user data gathered by Sentry.
Anaxi’s app integrates the tools that developers are already u...
New app for marathon runners
Friday, November 1, 2019 by Richard Harris
New York Road Runners in collaboration with its title sponsor, Tata Consultancy Services (TCS), launched the official race app for this year’s TCS New York City Marathon. With its extensive enhancements, the award-winning app creates a best-in-class experience for runners and spectators at the world’s most technologically advanced marathon, occurring on Nove...
Global study on disconnected consumer experiences
Wednesday, October 16, 2019 by Freeman Lightner
MuleSoft has released a new global study that reveals four out of five consumers continue to receive disconnected experiences from organizations. As a result of this continued frustration, consumers are more willing than ever to seek out new service providers that can deliver connected, personalized experiences. Based on the findings from the Customer Experience and the...
Contentstack lands $31.5M in Series A funding
Wednesday, October 9, 2019 by Freeman Lightner
Contentstack, the enterprise Digital Experience Platform, has announced $31.5 million in Series A funding led by Insight Partners with participation from existing backers Illuminate Ventures and GingerBread Capital. Teddie Wardi, Managing Director at Insight, will join Contentstack's Board of Managers. The capital will be used to scale ...
Conversational AI for Fintechs is out now from Finn AI and MX
Tuesday, September 24, 2019 by Freeman Lightner
Finn AI, the AI-powered conversational banking technology provider, has announced a new partnership with MX, the data platform for banks, credit unions, and Fintechs. Together, Finn AI and MX will combine the power of clean and enhanced financial data with conversational AI to deliver personalized, digital-first experiences for millions of consumers around the worl...
AI innovation by Uncle Ben's to use Google Lens
Monday, September 16, 2019 by Richard Harris
Mars Food’s UNCLE BEN’S brand is partnering with Innit, a Connected Food platform, to launch an AI-driven innovation that will forever change the way consumers engage with food. UNCLE BEN’S is the first food brand to leverage Google Lens, Google’s visual search technology, to connect helpful digital information to physical products and unloc...
Women Who Tech announce 10 finalists
Thursday, September 5, 2019 by Brittany Hainzinger
Women Who Tech announced the 10 finalists for the European-leg of its flagship Women Startup Challenge. The HealthTech startups will pitch their ventures to top investors and compete for an equity-free $50,000 cash grant on 7th October at Paris City Hall, Hôtel de Ville.
"By 2040, $25 trillion will be spent annually on healthcare, yet only 9.7% of investor...
Apps that communicate best with users
Wednesday, September 4, 2019 by Richard Harris
Leanplum has announced the results of a new study on consumer sentiment toward brand communication. Study results show that brands primarily fail because they send too many and irrelevant notifications, yet brands like Facebook, Wells Fargo and Bank of America are the best at communicating with their users.
Notification bombardment leads to app deletion. Mo...
Conversational AI is transforming customer experiences
Tuesday, August 27, 2019 by Richard Harris
New disruptive technologies such as Conversational Artificial Intelligence (AI) are transforming how businesses deliver enhanced, personalized consumer experiences. To enable developers to build more engaging web and mobile applications, Kony, Inc., the cloud-based digital application and low-code platform solutions company, today announced the launch of its C...
Get hired through Job.com and receive a reward bonus from NeoCurrency
Thursday, June 27, 2019 by Brittany Hainzinger
AI-powered recruitment platform, Job.com, announced a new partnership with digital rewards provider NeoCurrency and Visa.
In this initiative, new hires, who apply for and receive a new position through Job.com, will be sent a Job.com Visa Prepaid Reward Card*. These cards, generated and delivered by NeoCurrency, will empower each new hire with a 5% reward after 90 da...
Making edge computing easier to deploy and access for developers
Tuesday, June 11, 2019 by Christian Hargrave
MobiledgeX announced its “Edge Experience” developer discovery program to simplify how developers and device makers integrate edge performance and test in real edge networks globally. The program kicked off recently with MobiledgeX providing code for the first edge computing hackathon, hosted by Telecom Infra Project (TIP) at Facebook’s campus in Menlo...
New hyper casual game development studio emerges from Gismart
Wednesday, June 5, 2019 by Christian Hargrave
Gismart has announced the launch of a new internal studio, which will focus on producing both hypercasual and casual games.
The new Gismart studio boasts an ambitious growth strategy, with a roadmap that will see ten quality casual and hypercasual games launched within its first year of operation, as the company looks to recruit over 40 talented games indus...
Mobile user behavior is changing quickly says new Appnostic report
Monday, June 3, 2019 by Christian Hargrave
Mobile Posse in conjunction with Phoenix Marketing International released a study entitled, “The Appnostic Journey: How Changing Behavior is Creating New Opportunities,” that examines the intent and motivations of mobile device users - from the moment they begin the user journey.
Consumers unlock their smartphones an average of 70 times a day - and each t...
Google recommends Webpals Mobile to advertisers
Tuesday, May 28, 2019 by Christian Hargrave
Webpals Mobile was named to Google’s App Preferred Creative Partners program, bringing together app advertisers with a select group of trusted partners and their creative marketing teams to develop successful app ad creatives.
Creative assets are becoming increasingly critical for control and targeting in the age of automation, but many app marketers lack the e...
Delivering personalized experiences without being creepy like Amazon
Thursday, May 23, 2019 by Richard Harris
Amazon has seeped its way into every inch of our lives, and it’s increasingly difficult to ignore Bezos’s touch as Amazon presence rapidly monopolizes books (Kindle, Audible and Goodreads), groceries (Whole Foods), clothes (Zappos), movies (IMDB), news (Washington Post), gadgets (Ring and Alexa), space travel (Blue Origin), medicine (PillPack) and more.
AI enabled mobile capture SDK from ABBYY lands
Monday, May 6, 2019 by Richard Harris
ABBYY has introduced ABBYY Mobile Capture, a software development kit (SDK) to enable end-to-end point-and-capture mobile experience where the user data is instantly captured via the camera to be used within an app or extracted and sent to back-end processes for self-service scenarios. The AI-enabled SDK frees the mobile user from manual data entry, which improves custo...
New lowcode platform for the enterprise emerges from Turbo Systems
Friday, March 1, 2019 by Brittany Hainzinger
Turbo Systems just launched its universal, no-code engagement platform for the enterprise. Led by Hari Subramanian, Co-Founder and former CTO of ServiceMax, Turbo provides an easy way for businesses to instantly create rich applications to extend the capabilities of all existing systems of record, including ERP, CRM, and HRIS systems.
“The systems of record mak...
Personalize your marketing for better results says Adobe
Monday, February 25, 2019 by Richard Harris
According to Adobe’s 2019 Consumer Content Survey, 83 percent of consumers say they’ve received content from brands that aren’t personalized, with more than one-third of consumers saying this happens constantly or frequently. For brands, this is a huge opportunity missed. Especially considering approximately half of those consumers say they’re mo...
Using Conversational Analytics to forecast mobile subscriber growth
Thursday, February 21, 2019 by Christian Hargrave
Vibes announced Conversational Analytics, a new Natural Language Processing (NLP) solution to extract deep consumer insights from the unstructured messaging content in the high volume of data and messages. The solution is a new capability within Vibes Advanced Analytics which together will help marketers see which mobile experiences provide meaningful connecti...
Peoplebased attribution gets an holistic view from AppsFlyer
Tuesday, February 19, 2019 by Richard Harris
AppsFlyer says it has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. They are using their giant insights data collection from 8.4 billion of the world’s connected devices to advance in people-based attribution. It will...
UK parliamentary report says Facebook should be regulated
Monday, February 18, 2019 by Christian Hargrave
Facebook and its executives have been labeled "digital gangsters" in a UK parliamentary report that calls for the company to be regulated, after an 18-month long investigation. The 180-page document says that Facebook willfully broke data privacy and competition laws.
A summary of the UK parliamentary report finds
Compulsory Code of Ethics for te...
How a brain training app helps Tom Brady play faster
Wednesday, January 30, 2019 by Richard Harris
Despite recurring suggestions that he has peaked and that the Brady era will soon see its final sunset, New England Patriots’ Quarterback Tom Brady keeps pulling out the critical wins. How does he do it year after year, while seeming to defy the effects of aging?
Like most sports, football is a game of decision-based movements - with continuous demands for the ...
Game developer tips and insight for 2019
Thursday, January 24, 2019 by Richard Harris
2019 offers promising new opportunities for game developers to reach new markets. But how can developers best capture diverse users’ attention and loyalty? Webpals Mobile, a performance-driven mobile-app user acquisition company, recently conducted a study comparing advertising driving gaming app downloads in the United States and Asia. Drawing on insights from th...
National Geographic just updated their app
Monday, January 14, 2019 by Richard Harris
National Geographic just launched a new mobile app that is available in the Apple App Store and Google Play Store to customers in the U.S. and Canada. Compatible with both Android and iOS smartphones and tablets, the app provides users with a personalized digital experience that includes access to the National Geographic magazine archives, an immense photo library, digi...
Nocall registry won't stop robocalls from finding you
Wednesday, January 9, 2019 by Richard Harris
Progress in the fight to block robocalls has been slow or non-existent, a new survey finds.
Approximately half of consumers who signed up for the National Do Not Call Registry (49%) say they receive the same number of robocalls, and 19% say they receive more robocalls since signing up. The findings come from a recent survey by Clutch, the leading B2B research, ...