HUAWEI Ads joins IAB Europe as a CMP
Wednesday, April 13, 2022 by Richard Harris
HUAWEI Ads became a listed Consent Management Platform (CMP ID: 386) approved by IAB Europe in March 2022, after it was registered as a global vendor (vendor ID: 856) with the IAB Europe's Transparency and Consent Framework (TCF) v2.0 in 2020, which recognized its active engagement in standardization for the programmatic advertising ecosystem. With this CMP function...
Adobe metaverse innovations and integrations
Wednesday, March 16, 2022 by Brittany Hainzinger
Adobe unveiled new innovations and integrations across Adobe Experience Cloud that empower brands to succeed in the metaverse and drive personalization to make the digital economy personal.
Advanced AI Features: Driving growth requires business-changing customer insights that can power personalized experiences. Artificial intelligence (AI) innovations in Adobe Exp...
NFT trademark applications soar
Monday, March 14, 2022 by Brittany Hainzinger
The rising popularity of non-fungible tokens presents opportunities for businesses and brands seeking to integrate the virtual world's into their operations. Brands and individuals are therefore increasingly focused on obtaining trademarks to protect future NFT related products even as the sector continues to take shape.
According to data acquired by Finbold, in ...
Voice Technology predictions for 2022
Friday, January 14, 2022 by Brittany Hainzinger
Joe Hagan, Chief Product Officer, is responsible for the LumenVox product portfolio. For more than 20 years, Joe has directed high-performing Product Management, Strategy, and Marketing teams across a diverse set of technology companies. Prior to joining LumenVox, Joe established the Product Management function and built out the marketing organization for CiBO Technolog...
Marketing and tech trends in 2022
Wednesday, January 5, 2022 by Freeman Lightner
Assaf Baciu, Chief Operating Officer, and Lisa Spira, Head of Content Intelligence, from Persado talk about marketing/tech trends and predictions for 2022.
Assaf Baciu, Co-Founder and Chief Operating Officer says:
Changing privacy laws will accelerate marketing innovation and out-of-the-box thinking:
The proliferation of privacy laws is thrusting brands into un...
Bitcoin Latinum announces partnership with Vast Bank
Thursday, November 18, 2021 by Russ Scritchfield
Bitcoin Latinum, the secure, next-generation, insured, asset-backed cryptocurrency has announced the commencement of a strategic partnership with Vast Bank, a trusted family-owned financial institution serving customers since 1982. The partnership will focus on opportunities for collaboration, deal flow, and integration among Vast Bank, Bitcoin Latinum, and Mo...
iOS 15 benchmark updates from AppsFlyer
Monday, November 1, 2021 by Brittany Hainzinger
AppsFlyer is back with an updated data set for iOS14+ Benchmarks.
iOS 15 adoption hits 30% after 5 weeks since the release
The share of users who have upgraded their operating systems to version 15 has only reached 30% as Apple has yet to push this update among its users. Adoption is slower than usual, iOS 14 reached 40% in the same time frame.
iOS Shopping app...
2021 Coding Week recap from industry experts
Monday, September 20, 2021 by Richard Harris
National Coding Week takes place during September 13 - September 19 and it is a great time to engage everyone into coding in a fun and easy way. According to an article from National Today, "92 percent of executives believe American workers are not as skilled as they need to be." National Coding Week is a perfect opportunity for improving your coding skills to...
Adjust joins TikTok for business marketing program
Thursday, February 4, 2021 by Brittany Hainzinger
Following another banner year for TikTok, app marketing platform Adjust announced it has joined the TikTok For Business Marketing Partner Program. As a mobile measurement partner, Adjust will help advertisers create, optimize, target, and measure their ad campaigns on the leading destination for short-form mobile video.
The partnership includes an integration for Adj...
UX predictions for 2021 from CleverTap
Tuesday, January 5, 2021 by Freeman Lightner
Mobile app end-users are dealing with competing messages all day long. In 2021, smart mobile developers will hyper-focus on improving the end-user engagement experience by way of timely, relevant, and attention-grabbing recommendations. To pull this off, they will prioritize building these data-driven functionalities into the backend of their apps so UX never falls to t...
Mobile app growth and revenue to remain strong in 2021
Tuesday, January 5, 2021 by Richard Harris
Making predictions for mobile advertising in 2021 is challenging, given how much the industry has changed in 2020 and the uncertainty ahead. Lockdowns and social distancing in 2020 accelerated the rise of digital, allowing many mobile apps to increase downloads and revenue.
Even if the COVID-19 crisis comes to an end in 2021, mobile app growth and rev...
Game development and Live Ops are evolving
Tuesday, December 8, 2020 by Richard Harris
We recently caught up with Carbonated and AWS Game Tech to discuss how Carbonated’s custom-built, live ops platform Carbyne enables game developers to bring fresh content to players in real-time, without engineering support or an office-based workforce.
While Carbonated is a relatively small gaming studio, they have the tools to become a major player among the ...
iOS 14 IDFA opt in updates
Tuesday, November 24, 2020 by Brittany Hainzinger
Forced to rethink the advertising model of today, developers will need to be educate consumers about privacy to incentivize their users to opt-in. Consumers could expect to see an uptick in apps requiring a fee to download or an ongoing subscription fee. Marketers who want to continue to offer Apple users personalized mobile advertising should start to bulk up their fir...
Opsera launches continuous orchestration approach to devops
Thursday, October 15, 2020 by Brittany Hainzinger
Opsera launched a new approach for software delivery that combines choice of any CI/CD tools with no-code automation across the DevOps lifecycle. By orchestrating tools, pipelines and insights through a single platform, Opsera speeds time to deployment, helps optimize resources and provides a holistic cross-functional perspective with KPIs that better correlate technica...
Agora Inc hosts RTE2020
Monday, September 21, 2020 by Brittany Hainzinger
Agora, Inc. will host its premier virtual conference RTE2020 on October 13-14, 2020. RTE2020 will remotely bring together leading global voices to discuss innovations in voice, video and streaming, at an unprecedented time when RTE is being adopted globally.
Agora is partnering with its very own customer, virtual event platform Run The World, to produce an immer...
HackNotice announces threat intelligence platform
Friday, September 18, 2020 by Brittany Hainzinger
HackNotice announced the launch of HackNotice Teams, a cybersecurity management platform powered by actionable threat intelligence and an industry solution to foster a company-wide culture of security. Built on HackNotice Premium’s technology, HackNotice Teams scours the dark web to alert employees of vulnerabilities, compromised information, and data breaches in ...
Apple watch app from Trainerize brings the coach to your wrist
Friday, September 11, 2020 by Freeman Lightner
Since its inception, Trainerize has been on a mission to make fitness accessible—and with their newly-released Apple Watch App, they’ve progressed to a whole new phase of accessibility. Fitness businesses and personal trainers can now deliver coaching straight to their clients’ wrists, transforming the way wearables are utilized in personal health and ...
Photogrammetry set-up in a bid to deliver detailed replicas of people
Thursday, September 10, 2020 by Brittany Hainzinger
Overly has launched a portable photogrammetry set-up in a bid to deliver detailed new age replicas of people, animals, clothing, and 3D objects for heritage conservation, archaeology, museums, educators, artists, marketers and game devs.
Headquartered in Latvia, Overly's team is equipped to deliver photogrammetry services across Europe. Its portable 3D capture ri...
MemSQL scalable database now available through red hat marketplace
Thursday, September 10, 2020 by Brittany Hainzinger
MemSQL announced that the MemSQL scalable SQL database is now available through Red Hat Marketplace. Red Hat Marketplace is an open cloud marketplace for enterprise customers to discover, try, purchase, deploy, and manage certified container-based software across environments – public and private, cloud and on premises. Through the marketplace, customers can take ...
Postal.io redefines offline B2B marketing
Tuesday, May 5, 2020 by Brittany Hainzinger
Offline sales and marketing engagement is being redefined by Postal.io, particularly in today’s era of social distancing and remote work brought about by the global coronavirus pandemic. Ushering in a new era of capability and control, Postal’s sales and marketing automation platform enables enterprise B2B companies to effectively manage offline marketing pr...
Immediate availability of SkySQL from MariaDB
Thursday, April 2, 2020 by Brittany Hainzinger
MariaDB Corporation announced the immediate availability of MariaDB SkySQL, a database-as-a-service (DBaaS), to unlock the full power of MariaDB Platform for transactions, analytics or both, and optimized with a cloud-native architecture. SkySQL delivers the “MariaDB in the cloud” experience customers have been waiting for - fully-featured, fully c...
Self-learning technology for conversational AI from Boost ai
Thursday, March 26, 2020 by Brittany Hainzinger
Boost.ai has released a self-learning technology for conversational AI. Developed and offered exclusively by boost.ai, self-learning AI overcomes the ‘cold start’ challenges of building and managing virtual agents with an automated system that intelligently analyzes and recommends both new conversational dialogs, as well as suggestions to improve existi...
Temenos expands Quantum MXDP
Thursday, March 5, 2020 by Brittany Hainzinger
Temenos expanded its Temenos Quantum multi-experience development platform (MXDP), giving businesses greater control of their digital transformation and allowing them to offer smarter, AI-powered digital experiences. Temenos Quantum’s integration with Explainable AI (XAI) powers intelligent, hyper-personalized digital experiences, resulting in higher levels o...
Latin America loves business and finance apps Adjust study finds
Tuesday, February 25, 2020 by Brittany Hainzinger
Adjust global app benchmarks data for Q4 2019 reveals that Latin America has the highest average retention rate (9.36%) for Business & Finance apps after the first day a user installs the app.
This strong app loyalty is noteworthy as financial technology in the region continues to evolve and expand. Consumers continue to embrace the convenience of payment apps li...
Arria NLG Studio for BI now integrates directly with TIBCO Spotfire
Tuesday, January 28, 2020 by Brittany Hainzinger
Arria NLG announced that its flagship offering of Arria NLG Studio for BI now integrates directly with TIBCO Spotfire.
Arria transforms business intelligence (BI) dashboards, providing executives with faster, more complete insights and the knowledge to take decisive actions. Arria NLG Studio, an extension that connects directly to TIBCO Spotfire, allows users to quic...
Best mobile testing practices for 2020 from Testlio emerges
Monday, January 27, 2020 by Richard Harris
Today, users access mobile apps through devices that offer thousands of combinations of screen sizes and operating systems, leaving app QA managers with a challenging decision of how many and which devices to prioritize.
Recently, managed app testing company, Testlio released new mobile device testing data from a recent query of its client base, providing a unique lo...
AI comes to connected homes thanks to Veego
Friday, January 24, 2020 by Christian Hargrave
Veego Software announced the Veego Self-Care solution based on artificial intelligence (AI) and other advanced technologies, enabling real-time self-support in the connected home. The solution shifts costly and cumbersome subscriber-support actions from traditional customer care to the vigilant Veego AI, saving service providers vast technical support resources and expe...
Ad revenue reporting extension from Adjust
Tuesday, January 21, 2020 by Brittany Hainzinger
Adjust announced an extension of its Ad Revenue reporting to MAX, the monetization solution from mobile marketing platform AppLovin. Marketers working with MAX can now measure revenue generated from users who engage with in-app advertising -- essential for optimizing retargeting campaigns and accurately measuring user lifetime value (LTV).
Ad Revenue, generated from ...
Testing solution to make AI more human launches from Applause
Monday, January 13, 2020 by Brittany Hainzinger
Artificial intelligence (AI) is quickly reaching the mainstream. Once the stuff of science fiction, AI is now used to automate many mundane tasks to make our lives easier. And from a business perspective, AI helps brands personalize digital experiences, save money, and improve customer satisfaction and loyalty.
While the excitement around AI is substantial, one area ...
Improving software quality through Anaxi
Monday, December 2, 2019 by Christian Hargrave
Anaxi announced the mobile availability of Sentry application monitoring and error reporting, giving product development teams the ability to manage their software projects through the entire lifecycle from inception to production – improving software quality with user data gathered by Sentry.
Anaxi’s app integrates the tools that developers are already u...
New app for marathon runners
Friday, November 1, 2019 by Richard Harris
New York Road Runners in collaboration with its title sponsor, Tata Consultancy Services (TCS), launched the official race app for this year’s TCS New York City Marathon. With its extensive enhancements, the award-winning app creates a best-in-class experience for runners and spectators at the world’s most technologically advanced marathon, occurring on Nove...
Global study on disconnected consumer experiences
Wednesday, October 16, 2019 by Freeman Lightner
MuleSoft has released a new global study that reveals four out of five consumers continue to receive disconnected experiences from organizations. As a result of this continued frustration, consumers are more willing than ever to seek out new service providers that can deliver connected, personalized experiences. Based on the findings from the Customer Experience and the...
Contentstack lands $31.5M in Series A funding
Wednesday, October 9, 2019 by Freeman Lightner
Contentstack, the enterprise Digital Experience Platform, has announced $31.5 million in Series A funding led by Insight Partners with participation from existing backers Illuminate Ventures and GingerBread Capital. Teddie Wardi, Managing Director at Insight, will join Contentstack's Board of Managers. The capital will be used to scale ...
Conversational AI for Fintechs is out now from Finn AI and MX
Tuesday, September 24, 2019 by Freeman Lightner
Finn AI, the AI-powered conversational banking technology provider, has announced a new partnership with MX, the data platform for banks, credit unions, and Fintechs. Together, Finn AI and MX will combine the power of clean and enhanced financial data with conversational AI to deliver personalized, digital-first experiences for millions of consumers around the worl...
AI innovation by Uncle Ben's to use Google Lens
Monday, September 16, 2019 by Richard Harris
Mars Food’s UNCLE BEN’S brand is partnering with Innit, a Connected Food platform, to launch an AI-driven innovation that will forever change the way consumers engage with food. UNCLE BEN’S is the first food brand to leverage Google Lens, Google’s visual search technology, to connect helpful digital information to physical products and unloc...
