parse now offers push experiments to allow app developers the ability to ab test push notification marketing campaigns

parse now offers push experiments to allow app developers the ability to ab test push notification marketing campaigns news search results

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Parse Now Offers Push Experiments to Allow App Developers the Ability to AB Test Push Notification Marketing Campaigns

Friday, November 7, 2014 by Stuart Parkerson

Parse is launching Push Experiments, a new feature to help developers evaluate push messaging ideas to create the most effective notifications for an app. With Parse Push Experiments, developers can conduct A/B tests for push campaigns, then use the app’s realtime Parse Analytics data to help decide on the best variant to send.For each push campaign sent through the Par...

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