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The Emergence of Mega SDKs

Tuesday, July 16, 2013 by

A guest contributed post from Panos Papadopoulos, CEO and Co-Founder of BugSense was featured on the Mobile Marketing Watch website providing an interesting perspective on the growth and consolidation of what he terms "Mega SDKs." In the article, Papadopoulos defines three reasons driving the SDK market offerings: capital changing the perception of value; the need to s...