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Developer news items we found relating to outside in approach

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How-to-get-user-engagement-in-2020

How to get user engagement in 2020


Thursday, January 2, 2020 by

The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...


Nuggets-in-the-top-identity-leaders-list-2019

Nuggets in the top identity leaders list 2019


Thursday, December 5, 2019 by

Nuggets announced its inclusion in the One World Identity’s (OWI) Top Identity Leaders List 2019. Securing their place alongside, Google, Microsoft, Visa and Apple, the British startup was credited for its pioneering solution in their annual Identity Landscape Report. The Identity Landscape saw the biggest names in identity shortlisted across 35 categories, pla...


The-outside-In-approach-to-IT

The outside-In approach to IT


Friday, November 22, 2019 by

Information technology and services are undergoing an evolution. Too often, back-office IT organizations fixate on “IT-centric” outcomes, such as uptime and risk reduction, without tying the conversation back to the business. But now, more and more organizations are taking Gartner’s recommendations and changing the conversation to focus on business out...