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Developer news items we found relating to outside in approach
How to get user engagement in 2020
Thursday, January 2, 2020 by Scott Tomkins
The most difficult challenge for every app developer to overcome is: How do I get my app in front of a customer so that they can engage with it? UA campaigns are notoriously expensive and invariably suffer from diminishing returns. ROAS at the start of a campaign falls somewhere between 200% and 300%, but soon enough it peters out. I can’t tell you how many times ...
Nuggets in the top identity leaders list 2019
Thursday, December 5, 2019 by Richard Harris
Nuggets announced its inclusion in the One World Identity’s (OWI) Top Identity Leaders List 2019. Securing their place alongside, Google, Microsoft, Visa and Apple, the British startup was credited for its pioneering solution in their annual Identity Landscape Report.
The Identity Landscape saw the biggest names in identity shortlisted across 35 categories, pla...
The outside-In approach to IT
Friday, November 22, 2019 by Freeman Lightner
Information technology and services are undergoing an evolution. Too often, back-office IT organizations fixate on “IT-centric” outcomes, such as uptime and risk reduction, without tying the conversation back to the business. But now, more and more organizations are taking Gartner’s recommendations and changing the conversation to focus on business out...