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New study finds consumers prefer optingin to mobile ads

Wednesday, January 18, 2017 by Richard Harris

Nielsen Media Labs study commissioned by Jun Group finds opt-in mobile advertising preferred nearly 2-1 over other formats; Nielsen Digital Brand Effect study shows opt-in mobile advertising delivers a significant lift in brand awareness and purchase intent.Findings from a new Nielsen Media Labs study commissioned by Jun Group found that consumers prefer opt-in mobile a...

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