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Developer news items we found relating to offline channels
Apple Pay Is So Much More Than Just a Payment Mechanism
Wednesday, May 25, 2016 by Gillian Hughes
Apple Pay was announced in the US in late 2014 and launched with quite a bit of fanfare in the UK in July 2015. Today, most of the big UK banks have committed to support Apple Pay, although not all were part of the scheme when it first launched. For those who don’t know, Apple Pay is a mobile payment system and digital wallet service designed to change the way cons...
How to Use Your App Data to Create Individual Customer Profiles
Monday, June 8, 2015 by Stuart Parkerson
In a digital world, we usually think in big numbers and broad terms when considering our customer base, especially in our application driven economy. The concept of drilling down into a user base to track and engage individual users can be daunting - for the App Developer Magazine website alone we receive over 1 million unique users a month. That’s a lot of different in...