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Appodeal Now Offers Ad Mediation Based on Predicted Performance for NonProgrammatic Ads

Tuesday, September 6, 2016 by Stuart Parkerson

Appodeal has announced a new AI Prediction Engine feature as part of their programmatic ad mediation services. The new tool is designed to help mobile app publishers receive bids for inventory based on predicted ad conversion rates for non-programmatic ads.  Pavel Golubev, CEO, Appodeal commented, “Non-programmatic buyers do not make bids based on impressions;...

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