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71-percent--of-App-Users-Don’t-Want-to-be-Tracked-by-iBeacon-or-Receive-In-Store-Push-Modifications-

71 percent of App Users Don’t Want to be Tracked by iBeacon or Receive In Store Push Modifications


Monday, May 19, 2014 by

Retale, a shopping based platform that aggregates weekly circulars from over 60 retailers, has released a report showing that 71% of mobile app users indicate they don’t like the idea of being tracked into a store via their smartphones and 56% say they are not interested in receiving push notifications while shopping.The survey asked more than 3,000 iOS and Android user...

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