mobile and in app advertising trends 2019

mobile and in app advertising trends 2019 news search results

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In app mobile ad spending is taking a quarter of media budgets

Tuesday, February 5, 2019 by Richard Harris

A new study from PubMatic and Forrester reveals that media professionals opt for programmatic buys, via programmatic direct and open exchange, over direct buys for in-app inventory. Buyers also cite targeting capabilities and inventory quality as the top criteria for choosing programmatic in-app publishing partners. The report was a commissioned study conducted by Fo...

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