mobile advertising has never been about the consumer until now

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Mobile Advertising Has Never Been About the Consumer Until Now

Tuesday, July 5, 2016 by Wally Nguyen

The rise of mobile advertising is nothing short of a revolution. Thanks to the innovation of various software and platforms that fall under the umbrella of “adtech,” brands and app developers have been able to stake their claim across every touch point of our digital lives. What’s more, this closing of the gap between brands and customers has primarily been billed ...

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