measuring mobile ad revenue on the user level

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Measuring mobile ad revenue on the user level

Thursday, October 4, 2018 by Christian Hargrave

ironSource announced the launch of User Ad Revenue (UAR), a unique product giving app developers the ability to accurately measure ad revenue on the user level, and link that data to the marketing channel which brought in that specific user. By revealing how much in-app advertising revenue each individual user generates across all networks, and attributing that reven...

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