lifetime value : why planning is more important than timing when marketing your app

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Lifetime Value : Why Planning is More Important Than Timing When Marketing Your App

You did everything you thought you should to promote your app. You built a pre-launch website, collected email addresses of enthusiastic fans, filmed a killer explainer video, tweeted, posted and talked up your app on the most active forums and blogs. All of your efforts are paying off and downloads are brisk but what happens when the tide turns and interest in your app...