leveraging contextdriven mobile advertising to drive user engagement

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Leveraging ContextDriven Mobile Advertising to Drive User Engagement

URX recently launched its AppView Carousel solution, which dynamically extracts information from the page a mobile user is engaging with and provides those users with relevant, product-level content and a direct path to product purchase via deep linking. We visited with Mike Fyall, Head of Product at URX, to discuss how the platform works. ADM: What are the biggest...