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4-steps-to-mobile-app-engagement-for-developers

4 steps to mobile app engagement for developers


Friday, October 7, 2016 by

The publisher world is becoming a very hyper-competitive environment. There are over 2.2 million apps between Google Play and the App Store across all industries competing for the same audience. Look at the money involved, and it’s easy to see why – App Annie predicts that in 2016 the global mobile app market will expand 24 percent to reach $51 billion in gross revenue ...


InApp-Print-Capabilities:-What-it-Means-and-Why-It-Matters

InApp Print Capabilities: What it Means and Why It Matters


Friday, September 23, 2016 by

The realm of mobile development has come a long way, and it’s only getting better – just ask Gordon Moore.Moore, one of the founders of Intel Corporation, came up with an eponymous rule of thumb in 1965 called Moore’s Law. App developers are all familiar with this simple rule – if not by name, then by understanding; its basic tenet has driven the computer industry for 5...


Mobile-Application-Usage-Continues-to-Redefine-Performance

Mobile Application Usage Continues to Redefine Performance


Friday, October 2, 2015 by

With both mobile device usage and user expectations continuing to escalate, application performance is becoming more important than ever. At the same time, the complexity of the devices themselves, paired with rising security precautions that are locking users out of public Wi-Fi networks, are making it more challenging for developers to ensure consistent performance un...


Moving-Past-Facebook-for-Better-Mobile-Game-Ad-Targeting

Moving Past Facebook for Better Mobile Game Ad Targeting


Wednesday, October 8, 2014 by

The mobile gaming industry has exploded over the last few years as Angry Birds and Candy Crush have made headlines around the world, and game advertisers are taking note. Many of these games have one thing in common: they are free-to-play, a model that has revolutionized monetization for gaming on mobile devices, opened up the industry to millions of players, and create...


Asia-is-a-Gold-Mine-for-Android-App-Developers-and-Here

Asia is a Gold Mine for Android App Developers and Here's Why


Wednesday, June 18, 2014 by

The Asian consumer and the smartphoneThe Asian market has a strong affection for smartphones, tablets and all manner of other internet-enabled devices, more so than any other region in the world. In a recent survey (Milward Brown AdReaction: “ the daily distribution of Screen-Minutes across countries” published in KPCB report) that analyzed the time consumers spend...