increased user retention

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Developer news items we found relating to increased user retention

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Why-brands-will-pay-top-dollar-for-your-in-app-inventory

Why brands will pay top dollar for your in-app inventory


Thursday, June 8, 2017 by

Ad fraud is expected to cost brands over $16 billion this year. The industry is on edge, and brand safety is a top concern. This is especially true after Fortune 500 advertisers discovered their ads appearing next to inappropriate content on Google’s Youtube.The industry has been working on solutions to curb ad fraud and increase brand safety, and yet the problem grows ...


Three-Ways-Video-Ads-Can-Boost-Your-App-Monetization-Strategy

Three Ways Video Ads Can Boost Your App Monetization Strategy


Friday, November 6, 2015 by

There’s no doubt that mobile app usage is growing quickly - Flurry from Yahoo recently reported that overall, app usage grew 76 percent in 2014. While this growth has created an incredible opportunity for mobile developers to turn their apps into successful businesses, developers often struggle to find the right balance between monetization and user experience, fearing ...