human made video ads outperform ai generated creativity

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Human-Made Video Ads Outperform AI-Generated Creativity

Monday, July 20, 2026 by Trey Abbe

AI can now make video ads that look polished, credible, and close enough to human-made work that many people cannot easily tell the difference. That does not mean those ads move people the same way. New research from Ipsos and Syracuse University's S.I. Newhouse School of Public Communications found that human-made video ads still outperform AI-generated creat...

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