People-based attribution gets an holistic view from AppsFlyer
Tuesday, February 19, 2019 by Richard Harris
AppsFlyer says it has expanded people-based attribution on its platform to provide one holistic view of the customer journey across multiple touchpoints, connected devices, digital platforms, and media channels. They are using their giant insights data collection from 8.4 billion of the world’s connected devices to advance in people-based attribution. It will...
ACT releases their State of the App Economy report
Friday, April 21, 2017 by Richard Harris
ACT | The App Association released its fifth edition “State of the App Economy” report, which provides a snapshot of the trends driving and defining the dynamic app ecosystem. Mobile apps are a component of nearly every enterprise and consumer-facing industry and have impacted every sector of the American economy, in every congressional district.“The app economy is part...
Overcoming the app marketing sticking point
Monday, February 6, 2017 by Richard Harris
Driving installs is undoubtedly an important metric for any company to track. However success goes beyond just the download. In fact, more than two-thirds of users delete an app within one week of downloading it. Because of this, app developers are tasked with keeping users loyal and engaged over the long-term, which is not guaranteed by the single action of an install....
5 tips for selling your app in international markets
Friday, January 6, 2017 by Jim Mansfield
What you should know when publishing an app that is targeted for a country outside of the United States.Apps are about as global as the Internet itself, and any successful app developer is smart to look beyond borders for new growth. After all, developers are always on the lookout for new users, particularly high quality and engaged users. They’re also trying to scale t...
Google Creates Tech Entrepreneur Nanodegree to Help Indies Learn to Scale
Monday, November 9, 2015 by Richard Harris
Google has partnered with Udacity to create a new Tech Entrepreneur Nanodegree which is designed to help indie app publishers learn what it takes to design, validate, prototype, monetize, and market app ideas from the ground up and grow them into a scalable business.The program takes 4-7 months to complete and offers access to industry app veterans to provide students w...
Developers Who Are Gaming the System to be Kicked Out of Windows and Windows Phone Store
Tuesday, September 2, 2014 by Stuart Parkerson
A recent post by Todd Brix on the Windows developer blog shows that Microsoft is taking seriously a problem every app store deals with – developers who created misleading app titles and descriptions to confuse users who think the apps are something they may not be.Here is what Brix had to say:As Windows Store expands to reach more customers in more markets with a growin...
Hyper Growth in Mobile Development Seen Across Sectors: Localytics Case in Point
Thursday, August 14, 2014 by Richard Harris
We’ve done a lot of reporting on the growth of the mobile development sector. We receive report after report on the hyper growth of the mobile industry.And most recently Localytics, a marketing and analytics platform for mobile and web apps, announced that Q2 2014 marked the 18th consecutive quarter of record-setting revenue for their company. In addition to ...
There Are 506,742 Mobile Developers in the Three Major App Stores: And They Don’t Play Together
Tuesday, July 29, 2014 by Stuart Parkerson
Google Play has 292,796 developers. The iOS App Store has 271,509 developers. The Amazon Appstore has 31,247 developers. That’s a lot of developers - 506,742 to be exact.Where did we get those numbers? They came from appFigures, a company that offers an app tracking platform for app developers and publishers. In a recent report, the company released the details of ...
Gaming and Social Media App Development Still On Top According to Recent Report
Monday, June 9, 2014 by Richard Harris
MEF has released the final report in its Global Consumer Insights Series. The report analysed data from 10,000 respondents in 13 countries, examining trends in the global app economy.The report shows 96% of mobile users having used an app on their device in the last six months. This figure remains constant among men and women and among under and over 35 year olds. The r...
Windows Phone More Popular Than iPhone in 24 countries, What
Thursday, June 5, 2014 by Richard Harris
If you are interested in exposing your app to emerging markets in Latin America, Central & Eastern Europe, Africa & Asia and your app is not available on Windows Phone, you may be missing the boat. In 2013 Windows Phone was more popular than the iPhone in 24 countries across the world, including India and Nigeria, where a huge number of people are purchasing sma...
Mag+ Releases Updates to Magazine Publishing Platform
Thursday, May 22, 2014 by Stuart Parkerson
Mag+ is an app publishing platform based upon an InDesign plugin and made for creating tablet and smartphone apps to publish documents such as magazines and other digital content products. The company has released its newest version: Mag+ 5, 2014-5. As with all Mag+ releases, the app is always backwards compatible to previous versions.Highlights from this release includ...
Developers May Have Opportunity to Launch Apps with Android or Windows Device OEMs
Monday, May 19, 2014 by Stuart Parkerson
SweetLabs has launched a new app install platform consisting of cloud-based services and client-side software to help manufacturers of any Android or Windows device (“OEMs”) better monetize and differentiate their products through apps.The app install platform is a product of the app solutions SweetLabs has provided to users and developers over the years. Thei...
App Developers: 8 Things You Can Do With Deeplinks To Drive Traffic To Your App
Monday, March 3, 2014 by David Lee
Deeplinking will soon
be the primary way new users discover your app and the content within it. Being
featured in the App Store can launch your app to stardom, but most apps won’t
have that opportunity. Deeplinks however, offer a proactive way to expose the
content within your app to potential users who may discover your content
through searches or social media. Sa...
Target Credit Card Breach, What Could it Mean for App Markets
Monday, January 13, 2014 by Stuart Parkerson
Consumers have been stung, and stung hard by the Target credit card breach. I was at a dinner party last night and every person had either been personally affected or had a close family member or friend who was.The Target breach has brought about an immediate, enhanced, and broad based awareness of the fragility of a consumer’s financial and personal information. T...
StartApp Provides 2014 Predictions on Mobile Industry Trends as They Relate to App Developers
Wednesday, January 8, 2014 by Stuart Parkerson
This is the time of year app development industry insiders put on their prognosticator hats and give their opinions on what app developers can expect for the upcoming year. Cassidy Smith, Social Networks Manager at StartApp, recently posted the company’s insight into 2014.Following is an excerpt of her predictions.In the year 2013, we saw several mobile markets mat...
Windows App Developers Get Markets Update to Dev Center App
Tuesday, December 17, 2013 by Stuart Parkerson
Windows developers can use the Windows Dev Center app to access a variety of useful tidbits of information. That functionality has expanded with the new “Markets” page which now makes it easier to see how an app is doing in each of the markets where it’s offered.
The new markets page provides a per-market breakdown of downloads, ratings, and reviews. These can be sort...