how game developers can drive more revenue

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How game developers can drive more revenue

Monday, September 23, 2019 by Offer Yehudai

Game developers tend to follow standard templates for monetizing their apps. Mid-core publishers focus on IAP and time-gated ads to be shown at a later date, usually based on their studios' recommendation. Meanwhile, hyper-casual ones go all-in on advertising, while casual games fall somewhere in between. These default strategies leave money on the table b...

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