how ad mediation can boost your mobile app revenue

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How Ad Mediation Can Boost Your Mobile App Revenue

Ad mediation, the process of managing inventory allocation to buyers, is often misunderstood by developers.  Questions range from “why do I need it?” to “how will it help me?” to “can’t I build this myself?” and everything in between.  In short, ad mediation allows publishers to better control their ad sales strategy and earn more from their inventory. Th...