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How Ad Mediation Can Boost Your Mobile App Revenue


Friday, February 6, 2015 by

Ad mediation, the process of managing inventory allocation to buyers, is often misunderstood by developers.  Questions range from “why do I need it?” to “how will it help me?” to “can’t I build this myself?” and everything in between.  In short, ad mediation allows publishers to better control their ad sales strategy and earn more from their inventory. Th...

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