how accurate are the self attributing network install numbers

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How accurate are the self attributing network install numbers

Monday, February 14, 2022 by Malachi Dunn

The integrity of your media mix is a big deal in a rapidly growing advertising ecosystem. Knowing where your users are coming from (a.k.a. third-party attribution) is a new animal, and not many know exactly how to accredit ad spend to attributed traffic. What is a Self-Attributing Network? A SAN, or Self-Attributing Network, is an ad network that attributes its tr...

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