google introduces tag manager for mobile apps and updated analytics services sdk

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Google Introduces Tag Manager for Mobile Apps and Updated Analytics Services SDK

First announced at Google I/O, Tag Manager for mobile apps is now available. The free service allows developers to publish their apps and change analytics, remarketing and conversion tracking on the fly without updating the app. Developers can add tags to Android and iOS apps by including the Google Analytics Services SDK into their app. The SDK utilizes both Google ...