google incorporates om sdk into inapp offering

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Google incorporates OM SDK into inapp offering

Tuesday, August 20, 2019 by Christian Hargrave

Advertisers can now more easily verify their Google in-app investment at scale with their vendor of choice through the integration of the IAB Tech Lab’s Open Measurement Software Development Kit (OM SDK).  The Open Measurement initiative, led by the IAB Technology Laboratory and Open Measurement Working Group, works to create a universal standard for app p...

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