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For gaming companies data unification is critical
Monday, March 19, 2018 by Dan Schoenbaum
When it comes to understanding the entirety of player behavior, one thing that often gets in the way is data fragmentation. Gaming companies often have customer data stored across multiple systems, platforms, and software, resulting in a “siloed” model that fails to create a complete picture of the player journey.The good news is that behavioral analytics technology is ...
UK video games industry to grow in 2017 says new TIGA report
Tuesday, January 3, 2017 by Christian Hargrave
TIGA reports that the UK video games industry would increase investment and expand employment in 2017. They made the comments in their latest Business Opinion Survey 2016/17. The report was based on a survey of 50 games businesses including small, medium and large firms, developing games across mobile/tablet, VR, PC and console. TIGA's Business Opinion Survey 2016...