from installs to value: three trends in the age of app marketing

from installs to value: three trends in the age of app marketing news search results

Developer news items we found relating to from installs to value: three trends in the age of app marketing

1 results
From-installs-to-value:-three-trends-in-the-age-of-app-marketing

From installs to value: three trends in the age of app marketing


Thursday, October 20, 2016 by

Mobile apps are ubiquitous. We live in a world where there are over four million apps to choose from and where attention spans are shorter than ever before. As a result, it is becoming increasingly more important for marketers to understand the critical moments of engagement that are happening in the palms of users’ hands.Over the past decade, app developers banked on t...