free to play model

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Developer news items we found relating to free to play model

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Moving-Past-Facebook-for-Better-Mobile-Game-Ad-Targeting

Moving Past Facebook for Better Mobile Game Ad Targeting


Wednesday, October 8, 2014 by

The mobile gaming industry has exploded over the last few years as Angry Birds and Candy Crush have made headlines around the world, and game advertisers are taking note. Many of these games have one thing in common: they are free-to-play, a model that has revolutionized monetization for gaming on mobile devices, opened up the industry to millions of players, and create...


Social-Whales-and-How-They-Can-Make-or-Break-App-Marketing-and-Monetization

Social Whales and How They Can Make or Break App Marketing and Monetization


Wednesday, March 19, 2014 by

There are no more savvy marketers than casinos and each casino has an entire department focusing just on their “Whales.” Just who are the casino whales? Customers who impact the bottom line, whose single bet dwarfs the total bets of 1,000s of regular casino customers each day. So what is a “Social Whale” as it relates to you an app developer? This is somewhat a dif...