four key considerations to get past app replacement

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Four Key Considerations to Get Past App Replacement

Wednesday, July 20, 2016 by Chris Klotzbach

Today, with over three million mobile apps available for consumers, app replacement - the deletion of an app due to alternative options - has become a major issue for developers looking to increase, let alone maintain, retention. In fact, according Yahoo’s research, nearly 50% of smartphone dominant users replace apps on a weekly basis. Furthermore, most apps are d...

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