facebook releases atlas ad serving platform

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Facebook Releases Atlas Ad Serving Platform

Tuesday, September 30, 2014 by Stuart Parkerson

Facebook is launching its new Atlas ad serving platform which the company says will provide ad delivery as well as connect online ad impressions with offline purchases.They are calling the approach “people-based marketing” going beyond cookies to provide demographic targeting and measuring the customer purchase funnel across browsers and devices or into the offline worl...

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