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A guide to monetizing apps using mobile native advertising
Thursday, August 17, 2017 by Ashwin Shekhar
The pace of innovation in mobile advertising has never been greater. While we have seen significant gains over the last few years, today, the industry is benefiting from the convergence of three areas - native ads, programmatic buying and enhanced targeting. This powerful fusion is essential to ensure a future in mobile advertising which provides users with a relevant a...
Crosswise Launches New Cross Device Mobile and Desktop Identification Data Solution
Tuesday, July 29, 2014 by Stuart Parkerson
Crosswise is launching a new cross-device identification service, a solution that provides a “data only” service that is completely neutral, free of media bias, and validated for accuracy by a quality score.The company, whose service enables tying specific users to all of their devices, will make this data available to all types of ad tech companies including devel...
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