demystifying the buying and selling of mobile ads

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Demystifying the Buying and Selling of Mobile Ads

Saturday, September 6, 2014 by Dale Carr

Whether you’re an app developer looking to monetize your app through advertising, or an advertiser interested in reaching a mobile audience, the business of buying and selling mobile ads may seem overwhelmingly complex, with many ad tech solutions and buy-sell platforms offering different ways of doing business.  Here’s a simple overview of the benefits of each typ...

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