demystifying location analytics: a brave new world of user engagement and monetization opportunities

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Demystifying Location Analytics: A Brave New World of User Engagement and Monetization Opportunities

Wednesday, January 21, 2015 by Stuart Parkerson

I still don’t think that we truly realize the power of the smart phone – a device that has become ubiquitous in virtually every society across the globe. I’m talking about everyone – not the people using this technology nor the manufacturers, connectivity providers, app publishers – and the list goes on. It is a technology that has changed our world in a tenth of a...

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